Google has unveiled its Ads Transparency Center, a searchable database that will allow users to access information about all ads served by verified advertisers. This new feature, which is an extension of My Ad Center, will help users view the advertisements of companies that use Google’s advertising networks.
Each ad in the Ads Transparency Center will include details such as the date it was last run, the format (text, video, etc.), and the region (country) in which it was shown. For example, if you see an ad for a skincare product from an unfamiliar brand, you can use the Ads Transparency Center to learn more about the advertiser and its other ads before making a purchase.
Users can search by advertiser, website, or filters for topics, time, and country. Once an advertiser is selected, the center will show a feed of ads with the option to select for more details.
The Ads Transparency Center builds on Google’s global advertiser identity verification program launched in 2020. The new feature will be accessible directly from the My Ad Center, which allows users to customize advertising that appears in Google Search, Discover, Shopping, and YouTube.
The Ads Transparency Center is rolling out globally starting today and will be available to all users over the coming weeks. This new feature is expected to provide users with more transparency and control over the